price cutting

Or price-cutting

noun

1. selling an article at a price under the usual or advertised price.

Word History and Origins

Origin of price cutting¹

First recorded in 1895–1900

Example Sentences

Aggressive price cutting helped Tesla beat analysts’ estimates for sales in the October to December quarter, but BYD did even better.

Read more on Seattle Times

As usual, Tesla’s sales consisted primarily of its Model 3 and Model Y vehicles, which have been made even more attractive by rounds of price cutting that have eaten into the company’s profit margins.

Read more on Seattle Times

They are also fighting new drug price cutting rules from the Trump administration, which would reduce the industry’s profitability.

Read more on Reuters

For those who like that, I have happy news: Google is getting really, really good at the price cutting, while still bringing quality, with its smartphones.

Read more on New York Times

There’s a whole lot of price cutting going on in the multimillion-dollar home market.

Read more on Los Angeles Times