price cutting

American  

Or price-cutting

noun

1. selling an article at a price under the usual or advertised price.

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Etymology

Origin of price cutting

First recorded in 1895–1900

Example Sentences

As usual, Tesla’s sales consisted primarily of its Model 3 and Model Y vehicles, which have been made even more attractive by rounds of price cutting that have eaten into the company’s profit margins.

From Seattle Times • Oct. 2, 2023

“They fought their way to control by rebate and drawback, bribe and blackmail, espionage and price cutting, and perhaps more important, by ruthless, never slothful efficiency of organization.”

From New York Times • Feb. 20, 2018

An excess of supply over demand is forcing the majority of the industry to resort to price cutting in order to put money in the tills.

From BBC • Dec. 20, 2015

Entrepreneurs not focused on price cutting are, contrary to popular belief, unattractive to investors simply because high prices of anything invariably attract imitators. 

From Forbes • Feb. 2, 2015

I had been given to understand that Stigler's plan of continual price cutting had cut his profits to the vanishing point.

From Dawson Black: Retail Merchant by Whitehead, Harold