price leadership

noun

marketing the setting of the price of a product or service by a dominant firm at a level that competitors can match, in order to avoid a price war

Nearby words

  1. price controls,
  2. price discrimination,
  3. price fixing,
  4. price index,
  5. price is right, the,
  6. price list,
  7. price on one's head,
  8. price out of the market,
  9. price point,
  10. price range

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012