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price leadership

British

noun

marketing the setting of the price of a product or service by a dominant firm at a level that competitors can match, in order to avoid a price war

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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The reality is that the American steel industry is an oligopoly with a long practice of price leadership by U.S.

From New York Times • Mar. 26, 2018

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023