price-sensitive

British  

adjective

1. likely to affect the price of property, esp shares and securities

   price-sensitive information

---

Example Sentences

“Consumers have become increasingly selective and price-sensitive, actively pivoting away from traditional mid-market chains in favor of discount retailers and value-oriented brands,” Placer.ai said in a report this month.

From Los Angeles Times • Mar. 23, 2026

“Neo reinforces Apple’s flywheel effect by bringing more price-sensitive consumers into the Mac ecosystem, deepening cross-device engagement through iPhone integration features like Handoff that could ultimately drive incremental hardware and services monetization,” Daryanani wrote.

From Barron's • Mar. 4, 2026

And Apple could still see a 5% market-share gain this year as a result of the memory shortage, Lee added, as its customers are less price-sensitive than those of other smartphone makers.

From MarketWatch • Mar. 2, 2026

He adds that gim is a highly price-sensitive staple in South Korea, long associated with affordability.

From BBC • Feb. 4, 2026

Local luxury players such as Songmont handbags are also winning over price-sensitive Chinese shoppers.

From The Wall Street Journal • Feb. 1, 2026