private label

American  

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

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Example Sentences

See Examples For:

private label

From razors to soda, private label keeps eating retail.

From The Wall Street Journal ● Sep. 22, 2026

Moreover, even a consumer-goods manufacturer’s boldest creations can be mimicked by a retailer’s private label.

From MarketWatch ● Sep. 16, 2026

We looked SKU by SKU to say, ‘Where are we relative to competition, where are we relative to private label, and is that where we want to be?’

From The Wall Street Journal ● May 6, 2026

The steep decline comes amid Costco releasing a line of energy drinks under its private label Kirkland Signature—with similar flavors and packaging that bears a striking resemblance to Celsius products, but at a 55% discount.

From Barron's ● Mar. 26, 2026

Earlier this year, discount supermarket chain Save A Lot began working with suppliers to remove seven artificial dyes from all private label offerings by the end of 2027.

From Salon ● Mar. 5, 2026

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