private label

American  

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

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Example Sentences

See Examples For:

private label

We looked SKU by SKU to say, ‘Where are we relative to competition, where are we relative to private label, and is that where we want to be?’

From The Wall Street Journal ● May 6, 2026

Same with Sam’s Club, which vowed to get rid of more than 40 ingredients from its private label brand, Member’s Mark.

From Salon ● Apr. 11, 2026

The steep decline comes amid Costco releasing a line of energy drinks under its private label Kirkland Signature—with similar flavors and packaging that bears a striking resemblance to Celsius products, but at a 55% discount.

From Barron's ● Mar. 26, 2026

“Consumers are trading down, pushing back on higher prices by moving to private label, repairing rather than replacing, and shopping at value-priced retailers,” Barkin said.

From The Wall Street Journal ● Nov. 18, 2025

In June, Michaels purchased Joann’s intellectual property and private label brands.

From Los Angeles Times ● Sep. 26, 2025