private label

American  

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

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Example Sentences

That is the sense you get when you walk into a retailer with a strong private label assortment, such as Sprouts Farmers Market or Trader Joe’s.

From Barron's • Apr. 9, 2026

The decrease reflects the exit of the company’s private label diaper business in the U.S., partially offset by organic sales growth.

From The Wall Street Journal • Jan. 27, 2026

In June, Michaels purchased Joann’s intellectual property and private label brands.

From Los Angeles Times • Sep. 26, 2025

Sam’s Club said it will get rid of more than 40 ingredients from its private label brand, Member’s Mark, by the end of this year.

From Salon • Jul. 23, 2025

Mondelēz described Aldi's business model as hinging on "low-priced private label products that resemble the look and feel of well-known brands".

From BBC • Jun. 3, 2025