private brand

American  

noun

1. a product marketed under a private label.

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Example Sentences

See Examples For:

private brand

The big-box retailer’s decision underscores standards established when it launched its flagship-owned Good & Gather private brand in 2019, according to a February press release.

From Salon ● Mar. 5, 2026

Target doubled down on private brand development in 2017 under leadership from CEO Brian Cornell and former Nordstrom executive Mark Tritton, who served as Target’s chief merchandising officer at the time.

From Seattle Times ● Apr. 18, 2023

In an October 2019 letter following a hearing, the lawmakers say Mr. Sutton told them that “Amazon prohibits the use of non-public seller-specific data to inform development of private brand products.”

From Washington Times ● Oct. 18, 2021

I love to bring in the toys we’re developing for our private brand, Leaps and Bounds.

From New York Times ● Mar. 5, 2016

He had only a little bit of a private brand on the shoulder.

From Robbery under Arms; a story of life and adventure in the bush and in the Australian goldfields by Boldrewood, Rolf