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private brand

American  

noun

  1. a product marketed under a private label.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The big-box retailer’s decision underscores standards established when it launched its flagship-owned Good & Gather private brand in 2019, according to a February press release.

From Salon • Mar. 5, 2026

Target doubled down on private brand development in 2017 under leadership from CEO Brian Cornell and former Nordstrom executive Mark Tritton, who served as Target’s chief merchandising officer at the time.

From Seattle Times • Apr. 18, 2023

It said it was also lowering prices on private brand merchandise and seasonal goods.

From New York Times • Aug. 23, 2022

In an October 2019 letter following a hearing, the lawmakers say Mr. Sutton told them that “Amazon prohibits the use of non-public seller-specific data to inform development of private brand products.”

From Washington Times • Oct. 18, 2021

The ranch was thereafter known as the Circle D, that being Douglass's private brand.

From The Song of the Wolf by Mayer, Frank

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