private brand

American  

noun

1. a product marketed under a private label.

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Example Sentences

The big-box retailer’s decision underscores standards established when it launched its flagship-owned Good & Gather private brand in 2019, according to a February press release.

From Salon • Mar. 5, 2026

Target doubled down on private brand development in 2017 under leadership from CEO Brian Cornell and former Nordstrom executive Mark Tritton, who served as Target’s chief merchandising officer at the time.

From Seattle Times • Apr. 18, 2023

It said it was also lowering prices on private brand merchandise and seasonal goods.

From New York Times • Aug. 23, 2022

The two cigar makers he found were a Frederick Herbert and a Charles Francois, “manufacturer and importers of clear Havana cigars, private brand especially,” the entries read.

From Washington Times • Mar. 7, 2015

He had only a little bit of a private brand on the shoulder.

From Robbery under Arms; a story of life and adventure in the bush and in the Australian goldfields by Boldrewood, Rolf