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private brand

American  

noun

  1. a product marketed under a private label.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The big-box retailer’s decision underscores standards established when it launched its flagship-owned Good & Gather private brand in 2019, according to a February press release.

From Salon • Mar. 5, 2026

Isaka said 7-Eleven is reliant on staff and know-how from Seven & i's supermarket businesses, such as Ito-Yokado, in developing products for its "Seven Premium" private brand.

From Reuters • May 5, 2023

Target doubled down on private brand development in 2017 under leadership from CEO Brian Cornell and former Nordstrom executive Mark Tritton, who served as Target’s chief merchandising officer at the time.

From Seattle Times • Apr. 18, 2023

I love to bring in the toys we’re developing for our private brand, Leaps and Bounds.

From New York Times • Mar. 5, 2016

He had only a little bit of a private brand on the shoulder.

From Robbery under Arms; a story of life and adventure in the bush and in the Australian goldfields by Boldrewood, Rolf