private label

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

Example Sentences

Amazon on Wednesday debuted a new private label food brand called Amazon Grocery, combining products currently sold under the e-commerce company’s Amazon Fresh and Happy Belly brands.

Read more on The Wall Street Journal

In June, Michaels purchased Joann’s intellectual property and private label brands.

Read more on Los Angeles Times

Sam’s Club said it will get rid of more than 40 ingredients from its private label brand, Member’s Mark, by the end of this year.

Read more on Salon

Mondelēz described Aldi's business model as hinging on "low-priced private label products that resemble the look and feel of well-known brands".

Read more on BBC

The store in Irvine will also offer Asian wines and spirits and T&T private label products.

Read more on Los Angeles Times