private label

American  

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

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Example Sentences

The steep decline comes amid Costco releasing a line of energy drinks under its private label Kirkland Signature—with similar flavors and packaging that bears a striking resemblance to Celsius products, but at a 55% discount.

From Barron's • Mar. 26, 2026

But if Chinese consumers increasingly equate smart shopping with private label and domestically produced goods, the calculus changes.

From Barron's • Mar. 7, 2026

The decrease reflects the exit of the company’s private label diaper business in the U.S., partially offset by organic sales growth.

From The Wall Street Journal • Jan. 27, 2026

In June, Michaels purchased Joann’s intellectual property and private label brands.

From Los Angeles Times • Sep. 26, 2025

Sam’s Club said it will get rid of more than 40 ingredients from its private label brand, Member’s Mark, by the end of this year.

From Salon • Jul. 23, 2025