private label

American  

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

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Example Sentences

And Amazon.com earlier this year debuted a new private label food brand called Amazon Grocery, combining products currently sold under the e-commerce company’s Amazon Fresh and Happy Belly brands.

From The Wall Street Journal

“Consumers are trading down, pushing back on higher prices by moving to private label, repairing rather than replacing, and shopping at value-priced retailers,” Barkin said.

From The Wall Street Journal

The private label food and beverage company said its shareholders will receive $22.50 a share in cash, which represents a 38% premium to the company’s closing price on Sep. 26, the last trading day prior to market speculation around a transaction.

From The Wall Street Journal

Organic sales gains of 2.5% were partially offset by the exit of the private label diaper business.

From The Wall Street Journal

Amazon on Wednesday debuted a new private label food brand called Amazon Grocery, combining products currently sold under the e-commerce company’s Amazon Fresh and Happy Belly brands.

From The Wall Street Journal