private label

American  

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

---

Example Sentences

See Examples For:

private label

Costco cut the price External link on a number of its private label items, sold under its Kirkland Signature brand, spanning bed sheets to golf balls.

From Barron's ● Jun. 8, 2026

We looked SKU by SKU to say, ‘Where are we relative to competition, where are we relative to private label, and is that where we want to be?’

From The Wall Street Journal ● May 6, 2026

Same with Sam’s Club, which vowed to get rid of more than 40 ingredients from its private label brand, Member’s Mark.

From Salon ● Apr. 11, 2026

Organic sales gains of 2.5% were partially offset by the exit of the private label diaper business.

From The Wall Street Journal ● Oct. 30, 2025

In June, Michaels purchased Joann’s intellectual property and private label brands.

From Los Angeles Times ● Sep. 26, 2025