private label

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noun

the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

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His boss, whom he admires, is waiting to meet with him about the big project.

His boss, who he admires, is waiting to meet with him about the big project.

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Words nearby private label

private hotel, private income, private international law, private investigator, private judgment, private label, private language, private law, private life, private-line car, Private Member

How to use private label in a sentence

Dormae Sleep Products, a 70-year-old mattress manufacturer based in Texas, found a way into the direct-to-consumer market with its own bed-in-a-box brand by creating a private label brand from scratch.
How a 70-year-old mattress company created a new bed-in-a-box brand from scratch|Kristina Monllos|July 2, 2021|Digiday
Snac Tac Masala Instant Noodles is one of the several products that Ambani’s Reliance Retail has launched as part of its private label.
India’s richest man is trying to beat his rivals—by taking “inspiration” from them|Niharika Sharma|March 23, 2021|Quartz
We found that the their private label items, as you would suspect, had higher margins than the third party items.
PPC award winners talk strategies for competitive times, industries, and marketplaces|Carolyn Lyden|January 29, 2021|Search Engine Land
So it’s easy to imagine a situation where a shopper may be more likely to just buy the store’s private label brand to get a good price in a category rather than visit a second store.
Brand loyalty is changing due to the pandemic|Chris Morris|October 21, 2020|Fortune

Brands that already have massive market share like Coke generally won't supply private label.
13 Revelations From Reddit’s ‘Dirty Little Secret’ Thread Exposing Alleged Industry Secrets|Nina Strochlic|August 23, 2013|DAILY BEAST