private label

American  

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

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Example Sentences

See Examples For:

private label

“It created a new generation of American shoppers that are at least open to the idea of private label, if not loyal to them.”

From MarketWatch ● Sep. 16, 2026

“Giant Eagle is a well-run, high-quality regional grocer with a strong reputation for fresh products, pharmacy, private label and customer loyalty,” Kroger Chief Executive Greg Foran said.

From The Wall Street Journal ● Jul. 1, 2026

Costco cut the price External link on a number of its private label items, sold under its Kirkland Signature brand, spanning bed sheets to golf balls.

From Barron's ● Jun. 8, 2026

We looked SKU by SKU to say, ‘Where are we relative to competition, where are we relative to private label, and is that where we want to be?’

From The Wall Street Journal ● May 6, 2026

Earlier this year, discount supermarket chain Save A Lot began working with suppliers to remove seven artificial dyes from all private label offerings by the end of 2027.

From Salon ● Mar. 5, 2026

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