private label

American  

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

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Example Sentences

But if Chinese consumers increasingly equate smart shopping with private label and domestically produced goods, the calculus changes.

From Barron's

Earlier this year, discount supermarket chain Save A Lot began working with suppliers to remove seven artificial dyes from all private label offerings by the end of 2027.

From Salon

The same goes for Coca-Cola, Monster Beverage, PowerBar maker BellRing Brands, and private label brand company TreeHouse Foods.

From Barron's

The decrease reflects the exit of the company’s private label diaper business in the U.S., partially offset by organic sales growth.

From The Wall Street Journal

And Amazon.com earlier this year debuted a new private label food brand called Amazon Grocery, combining products currently sold under the e-commerce company’s Amazon Fresh and Happy Belly brands.

From The Wall Street Journal