private label

American  

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

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Example Sentences

“Consumers are trading down, pushing back on higher prices by moving to private label, repairing rather than replacing, and shopping at value-priced retailers,” Barkin said.

From The Wall Street Journal

The private label food and beverage company said its shareholders will receive $22.50 a share in cash, which represents a 38% premium to the company’s closing price on Sep. 26, the last trading day prior to market speculation around a transaction.

From The Wall Street Journal

Organic sales gains of 2.5% were partially offset by the exit of the private label diaper business.

From The Wall Street Journal

Amazon on Wednesday debuted a new private label food brand called Amazon Grocery, combining products currently sold under the e-commerce company’s Amazon Fresh and Happy Belly brands.

From The Wall Street Journal

In June, Michaels purchased Joann’s intellectual property and private label brands.

From Los Angeles Times