private label

American  

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

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Example Sentences

We looked SKU by SKU to say, ‘Where are we relative to competition, where are we relative to private label, and is that where we want to be?’

From The Wall Street Journal • May 6, 2026

The same goes for Coca-Cola, Monster Beverage, PowerBar maker BellRing Brands, and private label brand company TreeHouse Foods.

From Barron's • Feb. 4, 2026

In June, Michaels purchased Joann’s intellectual property and private label brands.

From Los Angeles Times • Sep. 26, 2025

Mondelēz described Aldi's business model as hinging on "low-priced private label products that resemble the look and feel of well-known brands".

From BBC • Jun. 3, 2025

“And it will be supported by Kroger in private label brands, IT infrastructure, customer data and distribution management for several years following the merger.”

From Salon • Oct. 7, 2024