product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

---

product line British  

noun

1. marketing a group of related products marketed by the same company

---

Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Vita Coco is expanding into new product lines like Treats and PWR LIFT.

From Barron's

Spurred by environmental regulations, many companies launched electric-vehicle product lines and collected EV tax credits over the past several years.

From Barron's

While UnitedHealth doesn’t break out revenue for individual Medicare product lines, it discloses the portion of total revenue derived from premiums paid by the federal Centers for Medicare and Medicaid Services.

From Barron's

Robinhood’s prediction markets offering, which allows traders to bet on the outcome of sports games, has become its fastest-growing product line by revenue.

From Barron's

Robinhood’s prediction markets offering, which allows traders to wager on sports, has emerged as the fastest-growing product line by revenue in the company’s history.

From Barron's