product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Broadcom’s stock sank even after the company reported record quarterly revenue in December, in part over investor worries that going forward sales growth will be slow for its higher-margin product lines.

From The Wall Street Journal

Since then, prediction markets have become Robinhood’s fastest-growing product line by revenue, with Robinhood customers trading 11 billion contracts since the launch, according to numbers shared by the company on Dec. 16.

From MarketWatch

The results showed solid demand across Winnebago’s product lines.

From Barron's

At Howard Miller, while demand isn’t what it once was for its clocks, the company had diversified its product line, which helped, said James O’Keefe, vice president of sales and marketing.

From Salon

Prediction markets have become Robinhood’s fastest growing product line in terms of revenue, and the latest announcement gives it an opportunity to expand its addressable market, the analysts say.

From The Wall Street Journal