product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

“The Ghost Trail has that familiar ride and feel, with built-up traction, durability and ‘just-enough’ protection,” says Nick Clinton, footwear product line manager at Brooks Running.

From The Wall Street Journal • Apr. 30, 2026

In October, the company overhauled its entire product line, complete with an AI and computer-vision system to provide personalized guidance to users.

From Barron's • Apr. 27, 2026

"They sold a dream," she said, and they added something that was "quite new at the time - the idea that branding was as important as the product line".

From BBC • Apr. 4, 2026

Robinhood’s prediction markets offering, which allows traders to wager on sports, has emerged as the fastest-growing product line by revenue in the company’s history.

From Barron's • Feb. 2, 2026

It is aiming to extend its nonalcoholic product line to meet changing consumer tastes, while seeking to cut costs.

From The Wall Street Journal • Jan. 12, 2026