product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

It was there that executives from the tech hardware company announced an array of new releases to their product line.

From Barron's • Mar. 24, 2026

But when Jobs sold NeXT and came back to Apple, he saved the company by simplifying the product line.

From The Wall Street Journal • Mar. 21, 2026

Nvidia is also expanding its own product line in a bid to have more involvement in the physical products in which AI is embedded.

From BBC • Feb. 25, 2026

Since then, prediction markets have become Robinhood’s fastest-growing product line by revenue, with Robinhood customers trading 11 billion contracts since the launch, according to numbers shared by the company on Dec. 16.

From MarketWatch • Dec. 20, 2025

At Howard Miller, while demand isn’t what it once was for its clocks, the company had diversified its product line, which helped, said James O’Keefe, vice president of sales and marketing.

From Salon • Dec. 2, 2025