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product line

American  

noun

  1. all of the products carried by a manufacturer, wholesaler, or retailer.

  2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.


product line British  

noun

  1. marketing a group of related products marketed by the same company

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Nike women’s product line manager Alexsandra Del Real and senior technical design manager Michelle Kwak, who served as mentors, introduced an immersive brief to the students.

From Los Angeles Times • May 11, 2026

In October, the company overhauled its entire product line, complete with an AI and computer-vision system to provide personalized guidance to users.

From Barron's • Apr. 27, 2026

"They sold a dream," she said, and they added something that was "quite new at the time - the idea that branding was as important as the product line".

From BBC • Apr. 4, 2026

It was there that executives from the tech hardware company announced an array of new releases to their product line.

From Barron's • Mar. 24, 2026

Though the platform helped TerraSafe devise promising candidates, the company decided to end the effort to save money and focus on its main product line.

From The Wall Street Journal • Jan. 24, 2026

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