product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

It was there that executives from the tech hardware company announced an array of new releases to their product line.

From Barron's

But when Jobs sold NeXT and came back to Apple, he saved the company by simplifying the product line.

From The Wall Street Journal

The company will only say product lines that could be targets include feminine and adult care, and baby and child care.

From The Wall Street Journal

The factory's decision to create a new product line featured in a BBC documentary, Trouble at the Top: The Kinky Boot Factory, which inspired Miramax Films to turn the story into a movie.

From BBC

When he advised Gryphon Investors on its acquisition of sparkling water brand Spindrift Beverage in 2024, he enlisted Aaru to identify which new product lines could accelerate growth.

From The Wall Street Journal