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• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

See Examples For:

market research market-research

"It also provides an updated data set to help inform policy decisions and market research," she said.

From BBC ● Jul. 27, 2026

“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.

From MarketWatch ● Jul. 22, 2026

The addition of consoles without physical disc drives is only helping further this trend, said Mat Piscatella, senior director and video game industry advisor at market research firm Circana.

From BBC ● Jun. 26, 2026

Families made up 55% of the audience, Disney said, and opening night crowds gave it an average grade of A, according to market research firm CinemaScore.

From The Wall Street Journal ● Jun. 21, 2026

We like market research because it provides certainty—a score, a prediction; if someone asks us why we made the decision we did, we can point to a number.

From "Blink" by Malcolm Gladwell

Nearly three-quarters of Gen Z adults age 18 to 29 agreed that “staying in has become my default weekend plan,” according to the market-research company’s survey.

From MarketWatch ● Jul. 29, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm.

From The Wall Street Journal ● Jul. 12, 2026

Data from market-research firm Technomic shows pizza’s share of U.S. restaurant spending has slipped in recent years as consumers shift toward other categories, like chicken and Mexican.

From The Wall Street Journal ● Jun. 25, 2026

“We’ve seen that live-sports engagement on streaming platforms drives strong ad engagement,” Kevin Krim, CEO of TV market-research company EDO, told MarketWatch.

From MarketWatch ● Jun. 16, 2026

When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.

From "Blink" by Malcolm Gladwell