product differentiation

British  

noun

1. commerce the real or illusory distinction between competing products in a market

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Example Sentences

He believes the discrepancy stems from Lilly’s success in the cash pay channel, which is driven by price rather than product differentiation.

From Barron's

The Thai company’s competitive advantages remain with its in-house designs, fast product turnover, product differentiation and lower product prices.

From The Wall Street Journal

Train wrecks are going to be companies that are overfunded, spend at a very rapid rate and have little product differentiation in a market which can lose leadership in 12 months.

From The Wall Street Journal

A lack of product differentiation, stiff competition and the shift to e-commerce also contributed to the chain’s demise.

From Los Angeles Times

This directly undermines markets, avoiding price wars through efforts at often-meaningless product differentiation through massive advertising, which is itself dedicated to undermining markets in the official sense, based on informed consumers making rational choices….

From Salon