product differentiation

noun

1. commerce the real or illusory distinction between competing products in a market

Example Sentences

Train wrecks are going to be companies that are overfunded, spend at a very rapid rate and have little product differentiation in a market which can lose leadership in 12 months.

Read more on The Wall Street Journal

A lack of product differentiation, stiff competition and the shift to e-commerce also contributed to the chain’s demise.

Read more on Los Angeles Times

This directly undermines markets, avoiding price wars through efforts at often-meaningless product differentiation through massive advertising, which is itself dedicated to undermining markets in the official sense, based on informed consumers making rational choices….

Read more on Salon

Much of what he looks for in acquisitions is obvious: a good product, differentiation, a solid, scalable supply chain.

Read more on New York Times

GM, Nissan and some other carmakers believe e-axles offer such a large margin for cost efficiencies and product differentiation that they want to design and manufacture their own systems.

Read more on Reuters