Dictionary.com
Thesaurus.com
Showing results for product differentiation. Search instead for product-orientation.

product differentiation

British  

noun

  1. commerce the real or illusory distinction between competing products in a market

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

He believes the discrepancy stems from Lilly’s success in the cash pay channel, which is driven by price rather than product differentiation.

From Barron's • Mar. 17, 2026

The Thai company’s competitive advantages remain with its in-house designs, fast product turnover, product differentiation and lower product prices.

From The Wall Street Journal • Oct. 31, 2025

A lack of product differentiation, stiff competition and the shift to e-commerce also contributed to the chain’s demise.

From Los Angeles Times • Aug. 3, 2024

This directly undermines markets, avoiding price wars through efforts at often-meaningless product differentiation through massive advertising, which is itself dedicated to undermining markets in the official sense, based on informed consumers making rational choices….

From Salon • Apr. 24, 2023

Much of what he looks for in acquisitions is obvious: a good product, differentiation, a solid, scalable supply chain.

From New York Times • Mar. 17, 2021