product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

“The Ghost Trail has that familiar ride and feel, with built-up traction, durability and ‘just-enough’ protection,” says Nick Clinton, footwear product line manager at Brooks Running.

From The Wall Street Journal • Apr. 30, 2026

The strategy, which focuses on the high-end segment of the product line and aims to attract new clients, will be crucial in the coming months, the CEO added.

From The Wall Street Journal • Apr. 30, 2026

While Cook oversaw a four-fold increase in Apple's yearly profit, with a massive expansion in products sold around the globe, it's product line has remained largely static.

From BBC • Apr. 20, 2026

The company, which is investing in a global expansion and launching a new luxury product line, RH Estates, outlined its plans to ramp up revenue growth and pay off debt by 2029.

From Barron's • Apr. 1, 2026

It was there that executives from the tech hardware company announced an array of new releases to their product line.

From Barron's • Mar. 24, 2026