product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Nike women’s product line manager Alexsandra Del Real and senior technical design manager Michelle Kwak, who served as mentors, introduced an immersive brief to the students.

From Los Angeles Times • May 11, 2026

One year later, the company announced price increases for members, overhauled its entire product line, and introduced artificial intelligence updates.

From Barron's • May 7, 2026

The model helped Apple set a second-quarter record for customers new to its MacBook product line, Cook says.

From The Wall Street Journal • May 1, 2026

It was there that executives from the tech hardware company announced an array of new releases to their product line.

From Barron's • Mar. 24, 2026

Nvidia is also expanding its own product line in a bid to have more involvement in the physical products in which AI is embedded.

From BBC • Feb. 25, 2026