product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

But when Jobs sold NeXT and came back to Apple, he saved the company by simplifying the product line.

From The Wall Street Journal • Mar. 21, 2026

The factory's decision to create a new product line featured in a BBC documentary, Trouble at the Top: The Kinky Boot Factory, which inspired Miramax Films to turn the story into a movie.

From BBC • Mar. 11, 2026

Since ChatGPT's release in 2022, Nvidia has been updating its product line at a furious pace, raising questions about whether tech companies building AI models can afford to keep their technology state-of-the-art.

From Barron's • Jan. 5, 2026

Since then, prediction markets have become Robinhood’s fastest-growing product line by revenue, with Robinhood customers trading 11 billion contracts since the launch, according to numbers shared by the company on Dec. 16.

From MarketWatch • Dec. 20, 2025

At Howard Miller, while demand isn’t what it once was for its clocks, the company had diversified its product line, which helped, said James O’Keefe, vice president of sales and marketing.

From Salon • Dec. 2, 2025