product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

See Examples For:

product line

Mohan estimates that the company could see a 100-basis-point hit to its product line, while its services business remains unaffected.

From MarketWatch ● Jun. 25, 2026

Kinsella expects these initiatives to draw attention to Infleqtion’s inertial sensing business, particularly its new Quantum Spectrum product line, which is designed to replace traditional antennas and analog receivers with atom-based radio frequency hardware.

From Barron's ● May 20, 2026

Nike women’s product line manager Alexsandra Del Real and senior technical design manager Michelle Kwak, who served as mentors, introduced an immersive brief to the students.

From Los Angeles Times ● May 11, 2026

“The Ghost Trail has that familiar ride and feel, with built-up traction, durability and ‘just-enough’ protection,” says Nick Clinton, footwear product line manager at Brooks Running.

From The Wall Street Journal ● Apr. 30, 2026

"They sold a dream," she said, and they added something that was "quite new at the time - the idea that branding was as important as the product line".

From BBC ● Apr. 4, 2026