product line

American  

noun

1. all of the products carried by a manufacturer, wholesaler, or retailer.

2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.

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product line British  

noun

1. marketing a group of related products marketed by the same company

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Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Nike women’s product line manager Alexsandra Del Real and senior technical design manager Michelle Kwak, who served as mentors, introduced an immersive brief to the students.

From Los Angeles Times • May 11, 2026

One year later, the company announced price increases for members, overhauled its entire product line, and introduced artificial intelligence updates.

From Barron's • May 7, 2026

“The Ghost Trail has that familiar ride and feel, with built-up traction, durability and ‘just-enough’ protection,” says Nick Clinton, footwear product line manager at Brooks Running.

From The Wall Street Journal • Apr. 30, 2026

Cook is credited with expanding Apple's product line and ramping up the company's value to some $4 trillion based on the value of its shares.

From Barron's • Apr. 20, 2026

While Cook oversaw a four-fold increase in Apple's yearly profit, with a massive expansion in products sold around the globe, it's product line has remained largely static.

From BBC • Apr. 20, 2026