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product placement

British  

noun

  1. the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Here’s how Hollywood got hooked on hygiene product placement.

From The Wall Street Journal • Mar. 18, 2026

These range from getting paid by for clicks and views, to payments from brands for product placement, and earning commissions when followers buy promoted items.

From Barron's • Oct. 9, 2025

Sure, I like that show, same as anyone, but this kind of product placement seems like an anti-endorsement.

From Slate • Aug. 11, 2025

Wonder why there's so much product placement for Subway sandwiches or characters who eat ravenously to excess?

From Salon • Jan. 5, 2025

My backpack, of blessed memory, could fit four schoolbooks in it, but the Kellner & Newton Messenger Bag was clearly designed for product placement and not storage capacity.

From "Darius the Great Is Not Okay" by Adib Khorram

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