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product line

American  

noun

  1. all of the products carried by a manufacturer, wholesaler, or retailer.

  2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.


product line British  

noun

  1. marketing a group of related products marketed by the same company

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of product line

First recorded in 1965–70

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Kinsella expects these initiatives to draw attention to Infleqtion’s inertial sensing business, particularly its new Quantum Spectrum product line, which is designed to replace traditional antennas and analog receivers with atom-based radio frequency hardware.

From Barron's • May 20, 2026

Nike women’s product line manager Alexsandra Del Real and senior technical design manager Michelle Kwak, who served as mentors, introduced an immersive brief to the students.

From Los Angeles Times • May 11, 2026

The strategy, which focuses on the high-end segment of the product line and aims to attract new clients, will be crucial in the coming months, the CEO added.

From The Wall Street Journal • Apr. 30, 2026

"They sold a dream," she said, and they added something that was "quite new at the time - the idea that branding was as important as the product line".

From BBC • Apr. 4, 2026

The company, which is investing in a global expansion and launching a new luxury product line, RH Estates, outlined its plans to ramp up revenue growth and pay off debt by 2029.

From Barron's • Apr. 1, 2026

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