profit warning

British  

noun

1. a public announcement made by a company to shareholders and others warning that profits for a stated period will be much lower than had been expected

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Example Sentences

“This is a dire profit warning in a long string of unmitigated disasters,” said analysts at Bernstein.

From MarketWatch • Jan. 22, 2026

Heineken issued a profit warning in October, after reporting a 2.3% drop in beer volumes for the year to date, with particularly weak performances in key markets such as Europe and the US.

From BBC • Jan. 12, 2026

Retail-heavy Associated British Foods, meanwhile, gave a profit warning and said its Primark fashion business had a difficult start to the fiscal year, citing weaker performance continental Europe.

From The Wall Street Journal • Jan. 8, 2026

Rank’s shares—which rallied Wednesday after the U.K. government said it would abolish a bingo duty—dropped 10% on Thursday after the company issued a profit warning.

From The Wall Street Journal • Nov. 27, 2025

The group last week gave a profit warning as it cautioned over weaker consumer demand in China and the United States, pressuring its share price which has tumbled this year.

From Barron's • Nov. 10, 2025