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cause marketing

American

[kawz mahr-ki-ting] / ˈkɔz ˌmɑr kɪ tɪŋ /

noun

the display of corporate social responsibility as an advertising strategy, such as by making a charitable donation with every sale or employing activist messaging in promotional materials.

First recorded in 1950–55

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023