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product placement

British

noun

the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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product placement

The game also embraces the series' tradition of shameless high-end product placement, including luxury Omega watches and Aston Martin cars.

From BBC ● May 24, 2026

Here’s how Hollywood got hooked on hygiene product placement.

From The Wall Street Journal ● Mar. 18, 2026

These range from getting paid by for clicks and views, to payments from brands for product placement, and earning commissions when followers buy promoted items.

From Barron's ● Oct. 9, 2025

We’ll later discover that, in line with surveillance-capitalist impulses, the company is not only watching but also cultivating product placement in dreams.

From Los Angeles Times ● Feb. 27, 2025

My backpack, of blessed memory, could fit four schoolbooks in it, but the Kellner & Newton Messenger Bag was clearly designed for product placement and not storage capacity.

From "Darius the Great Is Not Okay" by Adib Khorram

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023