private brand

American  

noun

1. a product marketed under a private label.

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Example Sentences

The big-box retailer’s decision underscores standards established when it launched its flagship-owned Good & Gather private brand in 2019, according to a February press release.

From Salon • Mar. 5, 2026

Target doubled down on private brand development in 2017 under leadership from CEO Brian Cornell and former Nordstrom executive Mark Tritton, who served as Target’s chief merchandising officer at the time.

From Seattle Times • Apr. 18, 2023

I love to bring in the toys we’re developing for our private brand, Leaps and Bounds.

From New York Times • Mar. 5, 2016

The two cigar makers he found were a Frederick Herbert and a Charles Francois, “manufacturer and importers of clear Havana cigars, private brand especially,” the entries read.

From Washington Times • Mar. 7, 2015

The ranch was thereafter known as the Circle D, that being Douglass's private brand.

From The Song of the Wolf by Mayer, Frank