puff piece

American  

noun

Informal.

1. a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.

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puff piece British  

noun

1. a flattering newspaper or magazine article about a person or an organization

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puff piece Idioms  

1. An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for “exaggerated praise” dates from about 1600; piece was added in the mid-1900s.

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Example Sentences

But "The World According to Allee Willis" isn’t just a puff piece celebrating Willis’ achievements.

From Salon

She said, “You warned me this wasn’t going to be a puff piece, and it was a truth piece, and I feel like you really did my story justice.”

From Los Angeles Times

If even the Post is writing this kind of puff piece, then what incentive do they have to change their ways?

From Salon

Williams: One of the first things I said to Brooklyn was I don’t want to make a puff piece.

From Los Angeles Times

He was the same reporter who in June 2021 wrote an embarrassing puff piece about Skipper Dan where the reporter suggested that the owner was “attempting to reform a culture,” as if Skipper Dan was some sort of innocent bystander while decades of dysfunction, destruction and deceit wrecked the Washington franchise.

From Washington Times