puff piece

noun

Informal.

1. a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.

puff piece

noun

1. a flattering newspaper or magazine article about a person or an organization

Idioms and Phrases

An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for “exaggerated praise” dates from about 1600; piece was added in the mid-1900s.