puff piece

noun

, Informal.

1. a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.

puff piece

noun

1. a flattering newspaper or magazine article about a person or an organization

Idioms and Phrases

An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin . The use of puff for “exaggerated praise” dates from about 1600; piece was added in the mid-1900s.

Example Sentences

Madani explained that, puff pieces writing misleading summaries of their research aside, the study does not prescribe any simple remedies like turning off your camera.

From TechCrunch

At one point the original film is referred to as a "puff-piece."

From The Daily Beast

Like it or not, this is a book of great consequence, not a pop-culture puff piece, which some of its deriders claim it is.

From The Daily Beast

We stayed on good terms even though the magazine story was hardly a puff piece, and made considerable waves in Italy.

From The Daily Beast