- a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.
Examples from the Web for puff piece
Contemporary Examples of puff piece
At one point the original film is referred to as a "puff-piece."‘The Armstrong Lie,’ Alex Gibney’s Portrait of Lance as a Liar
November 9, 2013
- a flattering newspaper or magazine article about a person or an organization
An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for “exaggerated praise” dates from about 1600; piece was added in the mid-1900s.