- a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for puff piece
At one point the original film is referred to as a "puff-piece."‘The Armstrong Lie,’ Alex Gibney’s Portrait of Lance as a Liar
November 9, 2013
- a flattering newspaper or magazine article about a person or an organization
Idioms and Phrases with puff piece
An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for “exaggerated praise” dates from about 1600; piece was added in the mid-1900s.
The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.