- undue or exaggerated praise.
- publicity, acclaim, etc., that is full of undue or exaggerated praise.
Origin of puffery
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for puffery
Generous enough in his own way with the abundant earnings of his art, Lemaitre declined to pay for puffery.
All the vile and secret arts of réclame and puffery were to find no place in its immaculate pages.Masques & Phases
It is, in fact, a new species of puffery, of considerable ingenuity.
It has then exhausted all the dodges of puffery in pumping up an unusual degree of excitement.
We don't expect the likes from you, Emon; and we don't mind that fellow's puffery and pride.
- informal exaggerated praise, esp in publicity or advertising
Word Origin and History for puffery
Online Etymology Dictionary, © 2010 Douglas Harper