noun, plural puff·er·ies.

undue or exaggerated praise.
publicity, acclaim, etc., that is full of undue or exaggerated praise.

Origin of puffery

First recorded in 1775–85; puff + -ery
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Related Words for puffery

hype, publicity, praise

Examples from the Web for puffery

Historical Examples of puffery

British Dictionary definitions for puffery


noun plural -eries

informal exaggerated praise, esp in publicity or advertising
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for puffery

"inflated laudation" [OED], 1782, from puff (v.) in its figurative sense + -ery.

Online Etymology Dictionary, © 2010 Douglas Harper