noun, plural puff·er·ies.
Examples from the Web for puffery
Among my experiences of that nauseous ingredient in theatrical life, puffery, some have been amusing enough.Records of a Girlhood|Frances Ann Kemble
We don't expect the likes from you, Emon; and we don't mind that fellow's puffery and pride.
It is, in fact, a new species of puffery, of considerable ingenuity.
All the vile and secret arts of réclame and puffery were to find no place in its immaculate pages.Masques & Phases|Robert Ross
It has then exhausted all the dodges of puffery in pumping up an unusual degree of excitement.