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View synonyms for puffery

puffery

[ puhf-uh-ree ]

noun

, plural puff·er·ies.
  1. undue or exaggerated praise.
  2. publicity, acclaim, etc., that is full of undue or exaggerated praise.


puffery

/ ˈpʌfərɪ /

noun

  1. informal.
    exaggerated praise, esp in publicity or advertising
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Word History and Origins

Origin of puffery1

First recorded in 1730–35; puff (in the sense “to praise with exaggeration”) + -ery
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Example Sentences

She is one of the few journalists with the cache and guts to call out political hopefuls like Andrew Yang and Matthew McConaughey for vagueness and puffery and still line up an all-star guest for the next week.

From Time

That’s not political puffery, it’s her work ethic and drive.

Regular readers may recall that we concluded in that race that he had engaged in a bit of résumé puffery, suggesting he had had a top-secret security clearance for longer than five months.

He has an aversion to overblown rhetoric and theatrical puffery.

That is a large and fuzzy statement, maybe even approaching puffery.

And yet they say these latter days of ours are distinguished above all else by shameless puffery!

And yet Spain, in no idle spirit of self-puffery, can boast of this achievement.

How I hate the glib rattle of his tongue, the mouldiness of his jests and the transparency of his puffery!

Among my experiences of that nauseous ingredient in theatrical life, puffery, some have been amusing enough.

It is, as will be seen, in the nature of a crusade against puffery and hysteria.

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