noun, plural puff·er·ies.
undue or exaggerated praise.
publicity, acclaim, etc., that is full of undue or exaggerated praise.
Origin of puffery
First recorded in 1775–85; puff
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for puffery
Historical Examples of puffery
Generous enough in his own way with the abundant earnings of his art, Lemaitre declined to pay for puffery.
All the vile and secret arts of réclame and puffery were to find no place in its immaculate pages.
It is, in fact, a new species of puffery, of considerable ingenuity.
It has then exhausted all the dodges of puffery in pumping up an unusual degree of excitement.
We don't expect the likes from you, Emon; and we don't mind that fellow's puffery and pride.
British Dictionary definitions for puffery
noun plural -eries
informal exaggerated praise, esp in publicity or advertising
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Word Origin and History for puffery
"inflated laudation" [OED], 1782, from puff (v.) in its figurative sense + -ery.
Online Etymology Dictionary, © 2010 Douglas Harper