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puffery

[puhf-uh-ree]
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noun, plural puff·er·ies.
  1. undue or exaggerated praise.
  2. publicity, acclaim, etc., that is full of undue or exaggerated praise.
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Origin of puffery

First recorded in 1775–85; puff + -ery
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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British Dictionary definitions for puffery

puffery

noun plural -eries
  1. informal exaggerated praise, esp in publicity or advertising
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for puffery

n.

"inflated laudation" [OED], 1782, from puff (v.) in its figurative sense + -ery.

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Online Etymology Dictionary, © 2010 Douglas Harper