pure and simple

Idioms  

1. No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean “plain” and “unadorned.” Oscar Wilde played on it in The Importance of Being Earnest (1895): “The truth is rarely pure and never simple.” [Second half of 1800s]

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Example Sentences

"The surprise is not that people are taking inducements or backhanders, the surprise is that there's people that don't do that… So I think some of these people have been removed because of corruption, pure and simple," Brown said.

From BBC

They blew it, pure and simple.

From BBC

Money, pure and simple, is a main reason.

From Barron's

“These prediction markets you are breathlessly defending are gambling—pure and simple.”

From The Wall Street Journal

This "constitutes, pure and simple, a form of cheating", the football governing body said at the time.

From BBC

Related Words

• authentic
• bright
• classic
• natural
• neat
• perfect
• plain
• real
• simple
• transparent
• true
• unadulterated