push the envelope

Idioms  

1. Exceed the limits of what is normally done, be innovative, as in They are pushing the envelope in using only new fabrics for winter clothing. This idiom comes from aviation, the envelope alluding to the technical limits of a plane's performance, which, on a graph, appear as a rising slope as limits of speed and stress are approached and falls off when the capacity is exceeded and the pilot loses control; safety lies within these limits, or envelope, and exceeding them exposes pilot and plane to risk. [Slang; late 1960s]

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Example Sentences

See Examples For:

push the envelope

Viewers can expect some fresh ideas, and executive producer Sarah Fay said they "always want to push the envelope" with the show's elaborate tasks.

From BBC ● Oct. 1, 2026

Brooke Warner, publisher of She Writes Press and co-host of the Memoir Nation podcast, says this has put pressure on memoirists to push the envelope and find ever-more-shocking traumas to mine.

From The Wall Street Journal ● Aug. 5, 2026

Global investors, however, continue to push the envelope on risk.

From Barron's ● Nov. 18, 2025

But though “Lurker” could certainly push the envelope further, Matthew’s ascent, fall from grace and gradual climb back up wouldn’t feel as realistic as it needs to for the film to land its sickly ending.

From Salon ● Aug. 26, 2025

In the darkness he did not notice the new rents, and tried to push the envelope further under the lining, and in doing so pushed one corner of it through the plush.

From The Kreutzer Sonata and Other Stories by Benjamin R. Tucker

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