put a premium on
Value more highly than usual, as in Her employer put a premium on honesty and hard work. First recorded in 1907, this term is almost always used figuratively.
Take A Ride Around The World On These Unusual TransportsIn fact, these pedicabs are considered environmentally friendly and a cheap mode of transportation.
The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.