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put a premium on

Idioms  
  1. Value more highly than usual, as in Her employer put a premium on honesty and hard work. First recorded in 1907, this term is almost always used figuratively.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

IBM has long put a premium on research, starting in 1911 with the founding of the Computing-Tabulating-Recording Company.

From Barron's

An import tax on less-processed copper would put a premium on U.S.-made cathodes.

From The Wall Street Journal

Arsenal, Tottenham, Aston Villa and Newcastle are among those following just behind amid a wider backdrop that Brexit has put a premium on top English talent.

From BBC

The Rams under McVay typically have not put a premium on inside linebackers but the new kickoff rules could open roster opportunities.

From Los Angeles Times

Clark’s popularity, her collision with a fan during a court-storming at Ohio State last season and last spring’s airport run-in involving Brittney Griner have prompted Indiana to put a premium on safety with the first big test coming at Friday’s preseason opener in Dallas.

From Seattle Times