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put a premium on

Idioms  
  1. Value more highly than usual, as in Her employer put a premium on honesty and hard work. First recorded in 1907, this term is almost always used figuratively.


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

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They value ease and also put a premium on customer service, which is why the company is hiring more people to answer phones.

From The Wall Street Journal ● Aug. 15, 2026

A classic drop-back passer, Ferragamo wasn’t suited to the Canadian game, which put a premium on quarterback mobility.

From Los Angeles Times ● Jan. 25, 2026

IBM has long put a premium on research, starting in 1911 with the founding of the Computing-Tabulating-Recording Company.

From Barron's ● Dec. 10, 2025

Arsenal, Tottenham, Aston Villa and Newcastle are among those following just behind amid a wider backdrop that Brexit has put a premium on top English talent.

From BBC ● Aug. 26, 2025

"No, my dear," said the old man; "to give lavishly without discrimination is to put a premium on beggary and to subject yourself to imposture."

From Gordon Keith by Thomas Nelson Page

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