quota sampling

British

noun

marketing a method of conducting marketing research in which the sample is selected according to a quota-system based on such factors as age, sex, social class, etc

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

These researchers used a method they called quota sampling to obtain survey answers from specific subsets of the population.

From Textbooks • Mar. 27, 2020

His method, called "quota sampling", was an attempt to gather a sample that reflected how people voted in 2017.

From BBC • Nov. 17, 2019

All interviews for the poll were conducted face-to-face, in homes, using Computer Assisted Personal Interviewing and quota sampling.

From BBC • Feb. 9, 2014

These researchers used a method they called "quota sampling" to obtain survey answers from specific subsets of the population.

From Textbooks • Sep. 19, 2013

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023