quota sampling

noun

marketing a method of conducting marketing research in which the sample is selected according to a quota-system based on such factors as age, sex, social class, etc

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Example Sentences

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His method, called "quota sampling", was an attempt to gather a sample that reflected how people voted in 2017.

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The two main methods of ensuring that polls represent the voice of the nation are random sampling and quota sampling.

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Quota sampling means having certain numbers of people of certain ages, genders and locations taking part in a survey.

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Instead, polling firms use something called quota sampling.

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Prof Sturgis said that sort of quota sampling was cheaper and quicker than the random sampling done by the likes of the ONS, but even if more money was spent - and all of the inquiry's recommendations were all implemented - polls would still never get it right every time.

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quota-hopping quota system

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