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R2I

British  

abbreviation

  1. resistance to interrogation: a system used in military training to develop resistance to interrogation and torture techniques

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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“If the app isn’t really bringing an experience or providing constantly-changing data or some sort of loyalty, users aren’t going to be driven to the app,” said Eric MacKenzie, the vice president of technology at the digital marketing agency R2i.

From New York Times

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.