sales promotion

American  

noun

1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

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sales promotion British  

noun

1. activities or techniques intended to create consumer demand for a product or service

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Etymology

Origin of sales promotion

First recorded in 1915–20

Example Sentences

At Hot 97, LeBrun “was the glue between the old and the new,” Chris Green, head of national radio promotions for Capitol Music Group, told the New York Times in 2014.

From Los Angeles Times • Apr. 11, 2024

He also did radio promotions for Sony Music/Columbia Records and Universal Music Group/Island Def Jam, and worked at Monster, the company that launched the famous Beats by Dre headphones.

From Los Angeles Times • Jun. 27, 2022

Two SGU organizers who work in Secretly’s label department—Elise Barban, a social media coordinator, and Harlan Kelly, a radio promotions manager—spoke with me about the impetus for their union drive.

From Slate • May 13, 2021

Carroll, who now works as a senior director of radio promotions and strategy for the Sony-owned gospel label RCA Inspirations, has a different view.

From Washington Post • May 4, 2018

Cuban has even done radio promotions for a weight-reduction system and a local tanning parlor to help close a deal for ads on broadcasts of Mavericks games.

From Time Magazine Archive