branded content

American  

[bran-did kon-tent] / ˈbræn dɪd ˈkɒn tɛnt /

noun

1. advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc..

   I found some delicious branded content on their recipe website.

---

Etymology

Origin of branded content

First recorded in 1990–95

Example Sentences

Barnes spent more than 20 years as a Hollywood executive but moved into branded content after watching film franchises he helped produce, like “Sonic the Hedgehog” and “The Fast and the Furious,” deliver sales growth for partner brands Sega and Dodge, he said.

From The Wall Street Journal

The creative careers of the Chicago South Side products began with directing branded content, and their mentors, directors Coodie Simmons and Chike Ozah, helped them make a pitch to McDonald’s in 2022 for an independent documentary.

From Los Angeles Times

The company generates revenue through subscriptions, merchandise and branded content, and the Hugobooms say it is profitable, with all earnings being reinvested into growth.

From The Wall Street Journal

Others need people to produce blogs, podcasts, case studies and more types of branded content to attract customers, investors and potential recruits.

From The Wall Street Journal

She finished her studies but changed course when social-media posts about her travels took off, and she realized she could use her education to negotiate contracts for branded content.

From The Wall Street Journal