branded content

American  

[bran-did kon-tent] / ˈbræn dɪd ˈkɒn tɛnt /

noun

1. advertising that a company or brand creates itself and publishes or presents in venues other than traditional ad spaces, as entertainment, educational content, etc..

   I found some delicious branded content on their recipe website.

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Etymology

Origin of branded content

First recorded in 1990–95

Example Sentences

See Examples For:

branded content

Albertsons recently hired an in-house creative director to develop branded content, building on “Rico’s Tacos,” its P&G-produced scripted series that earned buzz at Cannes Lions, Monahan told the WSJ Leadership Institute.

From The Wall Street Journal ● Sep. 3, 2026

The pictures were used "to promote Ms Lopez's public appearances, boost user engagement, increase shareability, and lend credibility to her branded content", they argue.

From BBC ● May 20, 2025

Occupations: Royston is a branded content specialist; Selihah is a publicist.

From Los Angeles Times ● Jun. 26, 2024

Also part of the plans are a branded content studio.

From Seattle Times ● Jun. 15, 2023

For the past two years, BDG has focused on products like live events, email newsletters and premium branded content to limit exposure to the whims of search traffic, Mr. Goldberg said.

From New York Times ● Mar. 30, 2023