brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

See Examples For:

brand awareness

These “tastemakers” beta-test its models, offer feedback on what works, and use it for their personal filmmaking projects — which creates corporate brand awareness.

From Los Angeles Times ● Jul. 3, 2026

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times ● Mar. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's ● Jan. 8, 2026

The restaurant chain Portillo’s plans to expand nationally, so it wants to raise its brand awareness beyond its mostly Chicago-area base and hire more people, said Jill Waite, its chief people officer.

From The Wall Street Journal ● Dec. 2, 2025

For Chinese companies, the challenge is building brand awareness and consumers’ trust in Europe, Lee added.

From The Wall Street Journal ● Nov. 14, 2025