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brand awareness

British  

noun

  1. marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Treasury Department officials said Thursday they are working on raising awareness.

From MarketWatch • Jul. 2, 2026

Janine Vanderburg, co-founder of Changing the Narrative, an advocacy group raising awareness of ageism, asked five different AI assistants to produce an image of an entrepreneur.

From MarketWatch • Jul. 1, 2026

"It's not a PR stunt it's raising awareness and mobilising together that as civil society we have power to do something when governments are ignoring genocide," she said.

From BBC • May 24, 2026

As one of the few female stars at the time to go public with a cancer diagnosis, Mingoue was widely praised for raising awareness of the disease.

From BBC • May 20, 2026

Carville resident Stanley Stein, who has spent years raising awareness and advocating on behalf of those with leprosy, is thrilled with the publicity, and Joey is a powerful spokeswoman.

From "At Last She Stood" by Erin Entrada Kelly

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