sponsored content

American  

[spon-serd kon-tent] / ˈspɒn sərd ˈkɒn tɛnt /

noun

1. advertising that a brand pays an online publisher to create and seamlessly integrate, conforming to the design, format, and content of the website or social media feed where it is published.

   It’s hard to distinguish your search results from sponsored content, so you have to pay attention to what you’re clicking.

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Etymology

Origin of sponsored content

First recorded in 1990–95

Example Sentences

See Examples For:

sponsored content

But the partnership unraveled when Arena used AI for sponsored content on Sports Illustrated’s website, which sounded alarm bells at the esteemed publication.

From Los Angeles Times ● Apr. 5, 2026

OpenAI also recently introduced ads into the chatbot for free and Go users, leading to concerns that higher-paid tiers might eventually see sponsored content.

From MarketWatch ● Mar. 25, 2026

“We’re seeing lots of instances where a chatbot is referencing information from sponsored content, but they aren’t disclosing that,” she says.

From The Wall Street Journal ● Mar. 22, 2026

The introduction of advertisements and sponsored content in chatbots has spawned privacy concerns for AI users as brands scramble to stay relevant in a fast-changing online environment.

From Barron's ● Feb. 15, 2026

Many social media sites allow users to make money from their posts or to share sponsored content.

From BBC ● Oct. 29, 2024