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rebrand

British

/ riːˈbrænd /

verb

(tr) to change or update the image of (an organization or product)

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

He has sought to rebrand the United States — and crucially, its justice system — in his own image.

From Salon • Feb. 26, 2026

Inspired by the show’s statuette, the new name is meant to provide “clearer recognition” for audiences tuning in, SAG-AFTRA said in November when revealing the rebrand.

From Los Angeles Times • Feb. 25, 2026

Last year, Domino’s initiated its first rebrand in more than a decade, revamping some of its pizza boxes and introducing a new jingle.

From The Wall Street Journal • Feb. 23, 2026

Gwyneth Paltrow called for a "rebrand" of menopause back in 2018.

From BBC • Jan. 22, 2026

The spin doctors in the corporate offices are planning to rebrand it the Fountain of Life.

From "Dry" by Neal Shusterman and Jarrod Shusterman

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023