rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Example Sentences

The hosts discuss how billionaire dealmaking and rebrand fatigue is hurting the network’s reputation for edgy, prestige TV.

From Slate • Mar. 21, 2026

He has sought to rebrand the United States — and crucially, its justice system — in his own image.

From Salon • Feb. 26, 2026

From Nov. 15 — the date of the rebrand — through Feb. 14, MS NOW’s average daily audience has grown to 613,000, up 25% compared to the same period a year ago, according to Nielsen.

From Los Angeles Times • Feb. 25, 2026

Last year, Domino’s initiated its first rebrand in more than a decade, revamping some of its pizza boxes and introducing a new jingle.

From The Wall Street Journal • Feb. 23, 2026

Some crafty bond market person had gazed upon the subprime mortgage sprawl, as an ambitious real estate developer might gaze upon Oakland, and found an opportunity to rebrand some of the turf.

From "The Big Short" by Michael Lewis