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rebrand

British

/ riːˈbrænd /

verb

(tr) to change or update the image of (an organization or product)

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

He has sought to rebrand the United States — and crucially, its justice system — in his own image.

From Salon • Feb. 26, 2026

Last year, Domino’s initiated its first rebrand in more than a decade, revamping some of its pizza boxes and introducing a new jingle.

From The Wall Street Journal • Feb. 23, 2026

When the legislation that established Qualifications Scotland was passed last year, concerns were raised that the new body would be "little more than a rebrand" as many of the SQA staff would remain.

From BBC • Feb. 2, 2026

He walked away with $50,000, and child-star Olsen got a rebellious rebrand.

From Los Angeles Times • Jan. 27, 2026

The spin doctors in the corporate offices are planning to rebrand it the Fountain of Life.

From "Dry" by Neal Shusterman and Jarrod Shusterman

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023