reebok

/ ˈriːbʌk, -bɒk /

noun

1. a variant spelling of rhebok

Example Sentences

Shaq is leading a new era for the Reebok brand that bet on him in the 1990s.

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He brings the same mentality to his position at Reebok, where he is president of basketball — a position he assumed in 2023 — and is leading a push to bring relevance back to a brand that once bet on him to be a star.

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And then when I went to Reebok, they said, ‘We believe in you, we’re going to give you your own shoes,’” O’Neal recalls.

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Today, 30 years after signing with Reebok as a player, O’Neal is back, not to launch retro updates of his shoes, but to make decisions, train a new generation of athletes and reshape the brand’s place in a fiercely competitive market.

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With that logic, the former player decided not to bet Reebok’s current NBA marketing budget all on one superstar.

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