relationship marketing

British  

noun

1. a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction

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Example Sentences

“You talk about relationship marketing, you talk about built-in trust, it’s all there,” Hank Boyd, a clinical professor of marketing at the University of Maryland’s business school, told me.

From Slate • Sep. 23, 2024

The parties are "more cost-efficient" than television commercials, says Kelley Woodland, who runs consumer relationship marketing for Kraft's North American division.

From BusinessWeek • Feb. 3, 2011

It's relationship marketing with an actual relationship, even if it's a put-on one.

From Time • Nov. 11, 2010

In a less obvious kind of relationship, marketing execs can enter chat rooms under assumed names and praise their company's product, service or stock: that's just advertising masquerading as conversation.

From Time Magazine Archive

"For some business travelers, the last thing they may want to do in their free time is spend another night in a hotel," says Don Schmitt, vice president of relationship marketing for Holiday Inn.

From Time Magazine Archive