repackage

[ree-pak-ij]

verb (used with object)

repackaged, repackaging 

1. to package again or afresh, as in a different style, design, or size.

   The soap has been repackaged to be more eye-catching.

2. to package for sale under one's own label.

   The goods are purchased in bulk and repackaged by the store.

3. to remake or alter so as to be more appealing or desirable.

   That politician's image needs to be repackaged.

repackage

/ riːˈpækɪdʒ /

verb

1. to wrap or put (something) in a package again

Other Word Forms

• repackager noun

Word History and Origins

Origin of repackage¹

First recorded in 1945–50; re- + package

Example Sentences

“It’s no different from once you share your data with Meta or Google, they’re going to repackage your data and sell it to advertisers and you don’t have any idea which of the advertising companies have your data.”

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The Southern Poverty Law Center and other watchdogs have tracked the movement as part of a broader effort to repackage white nationalist ideology for younger, more online audiences.

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Along with the Rise Above Movement, they include Atomwaffen Division and another neo-Nazi group, The Base – organizations that repackage violent fascism to appeal to disaffected young white men in the U.S.

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Though the stockpile contains no actual abortion drugs, U.S. officials have declined multiple offers from humanitarian groups to repackage and distribute the items, citing branding and policy compliance concerns.

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On Instagram, finance education accounts like Dow Janes use anything from infographics to trending meme formats to repackage complex economics concepts for public consumption.

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