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return on net assets

American  

noun

Accounting.

  1. the amount of profit computed by dividing net income before interest and taxes by the cost of net assets, usually expressed as a percentage. RONA

Example Sentences

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Today the trend in business is non-integration, and companies measure profitability by looking at their return on net assets, a metric that favors moving assets off the balance sheet, not innovating.

From Time • Jan. 23, 2013

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