rev up


Increase the speed or rate of, enliven, stimulate, as in Bill revved up the motor, or They looked for ways to rev up the ad campaign. The verb rev is an abbreviation for revolution, alluding to the rate of rotation of an engine. The idiom dates from about 1920 and has been used figuratively since the mid-1900s.

QUIZZES

TAKE THIS QUIZ IF A DAZZLING VOCABULARY IS YOUR DESIDERATUM!

Have the Words of the Day from October 19–25, 2020, made an indelible mark on your memory? Take the quiz to find out!
Question 1 of 7
What does “clement” mean?
The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.