rhetoric

American  

[ret-er-ik] / ˈrɛt ər ɪk /

noun

1. (in writing or speech) the undue use of exaggeration or display; bombast.

2. the art or science of all specialized literary uses of language in prose or verse, including the figures of speech.

3. the study of the effective use of language.

4. the ability to use language effectively.

5. the art of prose in general as opposed to verse.

6. the art of making persuasive speeches; oratory.

7. (in classical oratory) the art of influencing the thought and conduct of an audience.

8. (in older use) a work on rhetoric.

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rhetoric British  

/ ˈrɛtərɪk /

noun

1. the study of the technique of using language effectively

2. the art of using speech to persuade, influence, or please; oratory

3. excessive use of ornamentation and contrivance in spoken or written discourse; bombast

4. speech or discourse that pretends to significance but lacks true meaning

   all the politician says is mere rhetoric

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Etymology

Origin of rhetoric

First recorded in 1300–50; from Latin rhētorica, from Greek rhētorikḕ (téchnē) “rhetorical (art)”; replacing Middle English rethorik, from Medieval Latin rēthorica, Latin rhētorica, as above

Explanation

Rhetoric is speaking or writing that's intended to persuade. If your goal is to write editorial columns for the New York Times, you should work on your rhetoric. Rhetoric comes from the Greek meaning "speaker" and is used for the art of persuasive speaking or writing. When people listened eagerly to long speeches and studied them in school, rhetoric was generally used positively; now it is often a negative term, implying artfulness over real content. If someone gives a clever speech but doesn't really address the problem, you might say, "That's just a lot of rhetoric."

Example Sentences

Trump, reflective, calls for unity and a cooling of political rhetoric.

From BBC • Apr. 27, 2026

This is why, despite the money and the branding and the rhetoric, the project looks like a bust.

From Salon • Apr. 23, 2026

And all his rhetoric was deplorable: He, without any credible evidence, blames the flu vaccine for potentially triggering his SD.

From Slate • Apr. 18, 2026

The OpenAI chief defended his convictions and called for a de-escalation of rhetoric on the topic.

From Barron's • Apr. 14, 2026

Here, again, we see where rhetoric and poetics share territory.

From "Words Like Loaded Pistols" by Sam Leith

Related Words

• hyperbole
• oratory